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Definition of an AV User: Those that use AV Systems, such as a student in a classroom or a presenter at a corporate meeting.
All parties must work for the benefit of the "End User". A Technology Manager may not be a User, and a Technolgy Manager may in fact have many different "Users". The design and operation, the production, and the maintenance of AV assets should all be focused on the best experience for the AV "User" since that is the person who "pays for all our lunches".
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